Periodo: el nuevo color de Pantone inspirado en la menstruación

Desde Pantone buscan romper un estigma social con el lanzamiento de un nuevo tono de rojo al que han bautizado como Periodo, con el que pretenden acabar con el tabú de la menstruación. Su objetivo no es otro que “ayudar a fomentar las conversaciones positivas sobre el periodo y evitar que se estigmatice”, ha dicho la vicepresidenta del Pantone Colour Institute, Laura Pressman, tal y como sucede en muchos países en que la menstruación es tratada como algo impuro, como en Nepal o la India.

 

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Presenting “Period”, a new red shade created to break the stigma around menstruation and promote period positivity. Swedish healthcare brand @intimina came to Pantone Color Institute to develop this custom color in support of their global campaign to make menstruation more visible and normalize this most normal of bodily functions. “An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are. To own their period with self-assurance; to stand up and passionately celebrate the exciting and powerful life force they are born with; to urge everyone regardless of gender to feel comfortable to talk spontaneously and openly about this pure and natural bodily function.” Pantone Color Institute collaborated with @Intimina on the Seen + Heard campaign to create a red shade that is inspired by a steady menstrual flow. Pantone and Intimina worked alongside a gynecologist and consulted research published in Medical News Today to develop the shade, but by no means is this supposed to be an accurate depiction. Instead, we created a visual identifier of a red shade that would help @Intimina leverage the power of color to share their story.

Una publicación compartida de PANTONE (@pantone) el 29 Sep, 2020 a las 9:05 PDT